We believe that the IMPERFECTION with which NATURE creates what seems UNIQUE and DIFFERENT from anything else is the highest form of QUALITY that we can observe and mostly which we intend to preserve as PROTAGONISTS of the AGRICULTURAL CHAIN.

We believe that BIODIVERSITY is a PATRIMONY able to add VALUE to the many TERRITORIES of our country where the TRADITION can best express itself thanks to the ability of INNOVATION.

We believe in the production of a NEW MODEL OF ENTERPRISE that concerns each of us, therefore the entire CHAIN and every moment dedicated to the WORK and CARE necessary to reach the BEST GOALS.

We believe that the optimal CHOICE is to PARTICIPATE, in order to respond to the needs and demands of each “ACTOR” of the agricultural chain, which is a large and widespread community able to share common values and generate new consumption by reducing waste.

We believe in the “CULTURAL CONTAMINATION” as a form of INVESTMENT capable of PRESERVING AND IMPROVING the environment and our planet, as guests.

We believe in the alternation of SEASONS, therefore there must be a specific time for sowing and one for the harvest, we also believe in the importance of being able to respect both of them and meantime of being able to TRACK the ORIGIN and the entire CHAIN of the VALUE which we are all part of.

We believe that QUALITY AND GOODNESS rhyme with SUSTAINABILITY AND ACCESSIBILITY, because the whole world has the right to HEALTHY FEED itself by choosing the BEST options, learning to distinguish which are them and most of all becoming a reference point for our family and friends, thus contributing to the infinite STORYTELLING of “TASTE”.

We believe that the BEST PRICE is always the RIGHT AND EQUAL one.

We believe that Food is a heritage of HUMANITY and that it has turned in the best tool for CONVIVIALITY because it helps SOCIALIZATION, but it also serves as a concrete example of how DIVERSITY must be considered a VALUE that we all may recognize.

We believe that the LOVE FOR WHAT IS GOOD may be contagious, and that it is fundamental to teach what really is the quality food in order to generate POSITIVE ENERGY and THOUGHTS.

We believe that it is really important to be GRATEFUL for those who every day, from dawn to dusk, devote themselves to ensure that we all ARE WHAT WE EAT.

Finally, we believe that being able to choose an ITALIAN PRODUCT is a guarantee of our manifesto so we work hard to offer you EXPERIENCES of what HIGH QUALITY actually is.

We believe that we are all WOOPERS and doing things well is what gives us a special taste!